An Associated Press-GfK survey shows that a large majority of shoppers prefer to pay less for a product made elsewhere than pay more for something that was made in the United States. While many campaigns have touted the virtues of buying products made in this country, consumers have shown that price is more important to buying decisions than where a product originated.
National pride has little to do with the decision to purchase cheaper products. With the little to no increase in income over the past several years, many shoppers are looking to make every dollar count, and because products made abroad are generally cheaper, those are what they purchase. This is especially true for those workers who don’t hold a college degree. Employers are often looking only for college graduates, leaving anyone with only a high school diploma working low-paying jobs with little hope of advancement.
According to the survey, almost 75 percent of all shoppers said they would purchase products made in the US if they were cheaper or more readily available, while only 9 percent said they purchase only products manufactured in the US. Income had no factor on the results: those with an annual household income over $100,000 were no more or less likely to purchase US-made products.
The online poll surveyed 1,076 adult US citizens and was conducted between March 31 and April 4. Respondents were selected randomly from a pool designed to represent a wide variety of Americans.