JP Morgan Chase and Maserati North America, Inc. have announce the creation of Maserati Capital USA, a financial brand that will make Chase the exclusive private label auto loan provider for Maserati dealerships located in the United States. As such, Chase will provide financing to customers looking to purchase or lease a Maserati vehicle as well as assist the over one hundred U.S. Maserati dealerships with treasury services and commercial loans.
The partnership will focus on providing customers with an experience that is in line with Maserati’s luxury brand. In the joint announcement, President & CEO of Maserati North America, Inc. Christian Gobber and Chase Auto Finance Chief Executive Officer Thasunda Duckett stated that the partnership will also work to empower customers to experience life in their own way by removing financial barriers to owning a luxury automobile such as those produced by Maserati.
This agreement is one of a number of different moves Maserati has recently made in order to increase its sales in the U.S. At the New York International Auto Show, the company unveiled the Maserati Levante, the first Maserati SUV. The Levante joins Maserati’s current lineup of the Quattroporte, Ghibli, and GranTurismo Coupe and Convertible models. The introduction of the SUV along with the partnership with Chase will position Maserati to grow their brand name while continuing to provide the services their customer base has come to expect.
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