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Meet the Top 50 Social Influencers in Personal Finance & Wealth

A MoneyTips Exclusive Study

July 15, 2014

Today’s constantly connected, socially savvy consumers – well equipped with search engines, online communities and easy access to outspoken peers – research nearly every major purchase and life decision. In an exclusive MoneyTips survey, we found that 44 percent of respondents go online to find answers to their questions about personal finance. However, adoption of social networks is lagging among professionals who impact American’s financial wellness; according to American Century Investments, while nine out of ten financial professionals report having at least one social media account, only 16 percent maintain a personal blog and a mere 4 percent participate in online communities.

At MoneyTips, we believe in the power of community to share knowledge and mobilize people far better than any individual can accomplish on her or his own. That’s why we are committed to building a community of experts that empowers American consumers to improve every aspect of their financial lives, free of charge. With this in mind, MoneyTips commissioned a study to identify the top 50 “social influencers” who have built lasting online connections with American consumers – engaging them and industry insiders on critical topics such as saving for college, ensuring a secure retirement, and managing debt. Put simply, we wanted to identify those professionals who best use social media to assist Americans in setting attainable financial goals, while adopting new behaviors to achieve them.

The study used the latest discovery and engagement tools to identify a broad range of influencers on subjects relating to Americans’ financial wellness, including more than 1,000 financial planners and advisors, wealth managers, CPAs, journalists, bloggers and authors. The tools used include LittleBird, GroupHigh, Alexa, Google search and various top lists created by industry insiders. The top 500 candidates were scored and ranked using the Socialized! proprietary formula designed to quantify their digital and social presence and influence. It takes into account a variety of factors including social footprint, popularity among industry insiders, engagement frequency and amplification, citations by influential writers and related items. Weights were then assigned to each factor to derive a ranked list of the top 30 and an unranked list of the top 50 influencers in wealth and personal financial wellness.

For the first time ever, this exclusive MoneyTips study reveals the top 30 social influencers impacting American’s financial lives.

Topping the list are three best-selling authors: Robert T. Kiyosaki (Rich Dad, Poor Dad), Dave Ramsey (The Total Money Makeover) and Suze Orman (The Money Book for the Young, Fabulous & Broke), all of whom have catapulted offline influence into online engagement. Twenty-two influencers are affiliated with traditional media outlets -- as show hosts, subject matter experts, journalists covering personal finance, editors or contributors. Mr. Money Mustache, a former software engineer and blogger named “Pete” who built his influence organically on digital networks, is the highest-ranking “digital native”.

Expanding our scope a little further, we proudly present the top 50 influencers impacting American’s financial wellness as well as two honorable mentions in alphabetical order. We have saved you the trouble of following everyone on the list.

Follow the top 50 personal finance influencers on Twitter with one click.

Congratulations to all those who made the list below!

Learn how these experts manage their own money.

Of course, our ranking is not the final word on the subject but rather the beginning of a conversation. Who in the wealth and personal finance community do you believe belongs on the list? What role can community play in mobilizing people to improve their financial health? Please share your thoughts by tweeting us at @socialmoneytips.

*Honorable mentions

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