The Kardashians have been flaunting their wealth for years on their reality TV show Keeping Up with the Kardashians, but just how rich are they? How did they acquire their wealth? It’s not just TV money; the Kardashians have cashed in on everything from a sex tape to a kids clothing line.
Kris Jenner, the mother of the four famous Kardashian siblings, has an estimated net worth of approximately $30 million. She was married to the late Robert Kardashian, one of the defense team for the O.J. Simpson murder trial. She reportedly took no money from the attorney in their divorce so she could quickly marry athlete Bruce Jenner. Not only did she manage Bruce’s career as a motivational speaker, the pair even made a tape together. No, not a sex tape; a workout video.
The couple had two girls together, Kendall and Kylie, and Kris pitched the idea of a reality show about her half-dozen kids to Ryan Seacrest. (Bruce had four other children from previous marriages.) That may have been the first time she acted as manager for her offspring, but it certainly wasn’t the last. She has handled many of the family’s lucrative business and endorsement deals. No wonder she has tried to trademark the word “momager.”
Caitlyn (formerly Bruce) Jenner
Bruce Jenner, ex-husband to Kris Jenner, is the richest of the extended Kardashian family with a current estimated net worth of $100 million. Bruce rose to fame by winning a gold medal in the Decathlon in the 1976 Olympics. With the ensuing publicity, he earned money from advertising and appeared on many TV shows before Keeping Up with the Kardashians, even competing on Celebrity Challenge of the Sexes 2. Bruce underwent a gender transition in 2015 and is now a woman named Caitlyn with a new TV series, I am Cait, and an enhanced earnings potential.
Kim Kardashian (West)
Kim Kardashian rose to fame in a rather embarrassing way, but her net worth is sky high, estimated north (get it?) of $85 million. Somehow, her sex tape with singer Ray J was sold to and released by Vivid Entertainment in 2007; she later sued the company and settled for a reported five million dollars. A few months after the X-rated publicity came the premiere of Keeping Up with the Kardashians, which is now entering its 11th season. Is it a coincidence that Kim once worked for Paris Hilton, who also had a sex tape that helped turn her into a reality TV star?
Kim has appeared on many other reality TV shows including Dancing With the Stars, Kourtney and Kim Take New York and Kourtney and Kim Take Miami. Her second marriage, to basketball player Kris Humphries, was the subject of the highly rated, two-part special Kim's Fairytale Wedding: A Kardashian Event. 72 days after the wedding, which reportedly netted her $18 million in licensing fees, endorsement and broadcast deals, she filed for divorce. She is currently married to rapper Kanye West, who has quite a fortune of his own.
Kim can command six figures just for making an appearance. She has enjoyed many endorsement deals, from Carl’s Jr. to weight-loss pills, Charmin public restrooms, $25 lollipops, and even Midori liqueur despite the fact she says she doesn’t drink. (Ironically, she still had to step down from the gig when she got pregnant.) The mom works in fashion, fragrance, make-up and retail, and has started a fashion boutique with her sisters. A most modern, multimedia and social media celebrity, she has even cashed in on a hit video game, Kim Kardashian: Hollywood, and a book of selfies entitled Selfish.
Khloé Kardashian is worth approximately twenty-five million dollars. Like her sisters, she rose to fame on Keeping Up with the Kardashians, but has since launched into several other ventures. She was married to ex-NBA player Lamar Odom, and had a reality TV show with him. They separated in 2013, but she recently called off their divorce as Lamar recovers after being found unconscious in a Nevada brothel. (Perhaps the sisters should avoid basketball players in the future.)
Currently, Khloé is working with Kim and Kourtney on their fashion boutique, DASH, which has three brick-and-mortar locations in addition to the online store It’s part of their last name, but DASH also rhymes with CASH.
DASH Dolls, a new reality show on the E! Network, focuses on the young ladies who work at the stores. Khloé has made guest appearances, but the family is so popular, they don’t even have to star in their own spinoffs anymore! One reviewer felt that with DASH Dolls, "the franchise may have at last hit bottom," but the Kardashians are known for their bottoms.
Khloé also hosted the now-cancelled Kocktails With Khloé, which the New York Daily News dubbed "komplete krap,"
Kourtney may be the oldest, but she lags behind her sisters in the net worth department, with roughly eighteen million dollars to her name. Before rising to fame and birthing her son on the family's TV show, Kourtney appeared on a less-successful reality show: Filthy Rich: Cattle Drive. Besides her hit shows, she also “acted” as an attorney on the soap One Life to Live.
With her mom, she opened a children’s boutique called Smooch, but it closed after six years. Kourtney has taken part in joint efforts with her sisters, including books (Kardashian Konfidential), clothing lines (Kardashian Kollection), jewelry and skincare lines, and ad campaigns. With millions of followers, she reportedly earns $15,000 per tweet!
Although brother Rob Kardashian’s net worth, estimated at under $3 million, pales in comparison with Kim’s, he does have bragging rights in the dancing department. When he competed on Dancing With the Stars, he finished second, while his sister could only manage seventh place.
Rob graduated from the University of Southern California Marshall School of Business in 2009 and has had several business ventures including starting his own line of socks. Some Arthur George socks sell for $30 a pair, but the ones that feature F-bombs are “only” $15 a pair. He has been signed as a model, but is reportedly having weight issues.
Thanks to advice from matriarch Kris, the Kardashians diversify their income streams through a number of reality shows and, more importantly, across different industries. We could all learn from the first family of reality TV in that respect as we aim to grow our own wealth.