Coupon clipping can save you a lot of money, whether you are a literal clipper of coupons out of newspapers and sale circulars, or a high-tech "clipper" that finds and stores coupons on your computer or mobile device for digital use. Either way, you have to spend some time searching for the coupons that you want to use.
Perhaps you have regular sources for digital coupons bookmarked and scan them regularly for deals, but wouldn't it be nice not to have to search for coupons? What if you could simply go to your favorite shopping website and have the coupons appear when you are ready to check out? Even better, what if the site sorted through multiple discounts to find the best deal? That service is available now through a browser add-on called Honey.
Once Honey is downloaded, the Honey button will appear in your browser bar as a lower-case letter “h” inside an orange circle. When you are on a site that supports Honey, you can simply click on the Honey button when you are ready to checkout. The Honey sidebar will appear with a "Try Codes" button. Click on that button and Honey will search throughout the internet for any coupon or savings code that applies to your purchase, determine the one that will save you the most money, and automatically apply that code to your purchase. Honey will remain inactive for websites that do not support the add-on.
Entrepreneur Ryan Hudson invented Honey in 2012 as an extension for the Chrome browser. Currently Honey works on the desktop versions of Chrome, Safari, Opera, and Firefox. The site claims that support for other browsers and mobile apps will be coming soon.
Honey does have some exclusive offers that require registration, such as the rewards program HoneyGold. However, you can still access all of the codes and sales that are available publicly.
So far, retailers seem to be willing to work with Honey even though the site is designed to help consumers find discounts that they might not have been aware of before their purchase. By streamlining the discounting process through Honey, retailers are preventing the sort of confusion with expired and inactive discount codes that caused people to become frustrated and not follow through with their intended purchase.
To date, Honey has generally good reviews. They are inherently more likely to have good reviews just by the nature of their business, as few people are going to try to search for discount codes on their own and check for codes that Honey missed. As long as Honey stays user-friendly and works correctly to execute the discount codes that it does find, consumers should continue to give it positive feedback.
As you search for Honey, do not be confused by the social networking and information-sharing site also named Honey. The shopping add-on Honey may be downloaded here.
If you are a regular online shopper — and who isn't these days — Honey can save you money. That has a nice ring to it.